Sitia Beach Hotel

A very clean, french owned small resort that is perfect for couples. Very few children and quite well behaved. The food is decent though lacks flavor and personality. The beach towels and chaise longs are included, the beach is narrow and mostly pebbles but the sea is absolutely perfect.

Terrible experience. Definitely the quality of service and especially the food is not up to a 5* hotel. It is maybe 2* hotel. Most of the meals are cheap semi-finished products with no idea and with the average taste of a factory canteen that you buy in Lidl. They don't even offer coffee for breakfast and you can only have the one from the vending machine, which makes worse coffee than the average coffee machine you have at home. Most of the drinks, especially the all inclusive ones are post mixes and taste like chemicals. Drinks are amateurishly prepared and taste like sugar with alcohol. Expect to be sick to your stomach the next day. Accommodation overlooking the garden includes a daily wake-up call in the form of a garbage truck at 7am. Don't expect any trust or decency. You will have to fill out paperwork even to get towels, like some kind of thieves. You have to wear an annoying bracelet on your arm like some sort of collared dog for the duration of your stay. You won't feel any more comfortable than you do at home. The hotel staff have a fake smile and make you feel uncomfortable in front of them. If you express dissatisfaction, they start to be rude. Don't expect an apology. In the room there is the cheapest coarse toilet paper and Russian shower gel from KiiltoClean, which irritates our skin and ruins our hair. The zero soundproofing ruins any romance and you won't even get any sleep. Do not believe the positive reviews of this hotel. In my opinion, they may be paid or forced by the Fram agency, perhaps for a discount or forced by hotel staff.

1. ❌ Not a 5-Star Hotel — Not Even Close No shower gel, no toothpaste, no toothbrushes — nothing you’d expect in a proper hotel, let alone a 5-star one. The air conditioners are outdated, loud, and inefficient. ⸻ 2. 🤢 Awful Food — Bland and Repetitive Food was absolutely tasteless, with barely any variety. Two types of meat, sometimes fish in the evening if you’re lucky. Nothing flavorful, nothing enjoyable. ⸻ 3. 🪑 Overcrowded Pools — No Sunbeds Available The hotel takes in more guests than it can handle. Most sunbeds around the pools are “reserved” with towels early in the morning — even when the guests don’t show up for hours. The third pool is shallow and clearly meant for kids only. ⸻ 4. 🪨 Misleading Beach Access The so-called “private beach” is rocky, uncomfortable, and always overcrowded. Entering the sea feels like walking on broken stones. I didn’t swim there once. A much better sandy beach is available nearby — but you’ll have to pay for sunbeds. ⸻ 5. 💶 Extra Charges for Basics Paying €200 per night should include basic amenities like a safe, but nope — it costs extra. At this price point, you expect peace of mind, comfort, and decent service — not stress about storing your valuables or finding edible food. ⸻ 6. 🇫🇷 If You’re Not French — You Don’t Matter This hotel caters exclusively to French guests. All entertainment and activities are conducted in French only. If you don’t speak it — too bad. It felt like cultural discrimination, and it was extremely alienating. ⸻ 7. 🍷 Pathetic Alcohol Selection — Not Worth Touching The all-inclusive alcohol is a joke. • Liquor tastes cheap and synthetic — like it came from the bottom shelf of a discount store. • Every cocktail is overly sweet, unbalanced, and practically undrinkable. • Want a mojito? Pay €5. • Wine? Thin and sour. • Water? Not even replenished in your room after cleaning. Only the beer and soft drinks were somewhat tolerable — but even they were low quality. At €200 per night, this is insulting. You’re better off drinking tap water. ⸻ 8. 🎭 Staff Are Fake and Performative The entertainment team puts on a forced, exaggerated show — mainly for French tourists. It felt fake, scripted, and frankly awkward to watch. Their smiles felt rehearsed, not genuine. ⸻ 💡 Final Thoughts: Don’t Waste Your Time I’ve stayed in many hotels — cheaper, more expensive, all better than this one. My advice? Rent a car, book a hotel with breakfast only, and enjoy real Cretan food in local tavernas. You’ll have a far better, more authentic holiday experience than being stuck in a low-quality all-inclusive trap.

People working there are amazing, very kind and helpful. The meals were satisfactory good. The hotel doesn't look like have 5 star, but anyway I think I can really reccomed it.

Had to move here to be closer to the airport. Great resort, clean rooms, good bar and restaurant. If you're staying in Sitia I highly recommend.