Breathtakingly exotic yet comfortably minimal, the Grecotel LUX.ME White Palace in Rethymno is as close as you get to a glimpse of the future. The plain colours and simple furnishings enhance the feel of sea and sky. The food is authentic and delicious, and the service is impeccable, but relaxed. The newly renovated The Grecotel LUX.ME White Palace (El Greco) is a unique resort perched on the Cretan Riviera near Rethymno; just a heartbeat away from the medieval atmosphere of Rethymno’s old town, with its picturesque alleys and its Venetian fortress, while its sandy beach extends over 17km. During the initial phase of total renovation in 2013, the landscaped exteriors, impressive entrance gallery and open air interiors were lifted to fresh heights. Inspired by the blues and whites of Greek Islands, the minimalistic architecture is accented with handcrafted furniture. New restaurants, bars and upgraded new accommodation are the hallmark of the remodelled The Grecotel LUX.ME White Palace (El Greco). Enjoy romantic sunset from the terraces and gaze at the twinkling lights of Rethymno, as your children are having the time of their lives with the friends they made at Grecoland.