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SUSTAINABLE TOURISM
Environment Culture Community Economy Society

Blogtrotters, Discover Greece’s programme of conceptual travel blogger visits, is embracing the United Nations’ Year of Sustainability for Tourism Development, by exploring how to achieve balance through travel. Together, we’ll be exploring incredible stories of sustainability and helping promote the drive for responsible tourism in Greece.

SUSTAINABILITYFootprint

1,739,380

Measuring every word, image, like, love and share of the Blogtrotters’ social media posts, blogs and vlogs

“Ready to take on Athens fashion week”
June Sixty-Five, France
* Skyros Pony Equus Cabalus Skyriano
“The new wave of artistic popups have positively transported Athens”
Travelista, UK
* Loggerhead sea turtle Caretta caretta
“Athens is fast-becoming the destination of choice for savvy millennial travelers”
La Carmina, Canada-USA
* Mediterranean monk seal Monachus monachus
“First time in Western Greece and already falling back in deep love with all things Greek!”
Hand Luggage Only, UK
* Greek folk dancer Kalamatianós
“I can’t get over how beautiful Athens is. It completely exceeded all my expectations.”
Little Magpie, UK
* Skyros Pony Equus Cabalus Skyriano
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Α CONCEPT IS BORN

2014: 10 bloggers are invited to Athens: What’s the Story? workshop and a 3-day itinerary showcasing ‘An Ancient City with a Modern Soul’. The #blogtrottersGR hashtag is launched, emphasising storytelling and concept-driven engagement.

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THE INITIATIVE IS ESTABLISHED

2015: 45 bloggers from 13 countries are taken on a conceptual journey through Thessaloniki and Halkidiki. Through a workshop and tailored itinerary, more than 11 million social media impressions are produced in 4 days.

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GREAT IMPRESSIONS

2016: Blogtrotters goes nationwide, year-round, as 57 bloggers visit more than 50 destinations around Greece. With social media impressions topping 145 million and 80 blog posts and 19 vlogs produced, Blogtrotters 2016 wins gold at the Ermis Awards for Digital PR and at the Tourism Awards for Storytelling Excellence

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A LASTING IMPACT

2017: This is the year in which the initiative matures and shows its greatest ambition yet. It is the year in which Blogtrotters leaves a legacy, having adopted the United Nation’s Year of Sustainability for Tourism Development and exploring the theme of traveling in balance.

#BlogtrottersGR

By using the hashtag, the bloggers’ Twitter, Facebook and Instagram accounts will fizz with stories and images about Greece. Become part of our community by following their feeds right here.

Meet the Blogtrotters

BUILDING A COMMUNITY

Blogtrotters wouldn’t be possible without the support of everyone working together to make it happen. We would like to thank all the supporting public and private sector bodies and organisations who are integral members of this community.

 
Strategic partner: